Asep Suryadi / 3EB11 / 20208200
BUSINESS COMMUNICATION
Communication used to promote a product, service, or organization. Business communications make the consumer easier to know the characteristic of a product which they wanted. And then the marketing department can explain and promote their company’s product to consumer with the business communication. So it’s so important to the company which produced some products or services.
PART OF LETTER
- Heading
The heading of a letter contains the street address, city, and state. These days, it's common to also include an email address. For example:
Super Jaya Co.
Bekasi Jawa Barat
Email : super@jaya.com
- Date
Type the date of your letter two to six lines below the letterhead. Three are standard. If there is no letterhead, type it where shown. For example:
Jakarta, September 19, 2010
- Inside Address
Type the name and address of the person and/or company to whom you're sending the letter, three to eight lines below the last component you typed. For example:
Mr. Kukitomo
Cikarang Jawa Barat
- Salutation
Salutation: Type the recipient's name here. Type Mr. or Ms. [Last Name] to show respect, but don't guess spelling or gender. Some common salutations are
Ladies:
Gentlemen:
Dear Sir:
Dear Sir or Madam:
Dear [Full Name]:
To Whom it May Concern:
- Body
In the placing of a formal note it must be arranged so that the complete note appear on the first page only. The social letter is either formal or informal. The formal letter must be written according to certain established practice. It is the letter used for invitations to formal affairs, for announcements, and for the acknowledgment of these letters.
- Complementary close
Complimentary Close: What you type here depends on the tone and degree of formality. For example :
Respectfully yours (very formal)
Sincerely (typical, less formal)
Very truly yours (polite, neutral)
Cordially yours (friendly, informal)
- signature
Leave four blank lines after the Complimentary Close (11) to sign your name. Sign your name exactly as you type it below your signature. Title is optional depending on relevancy and degree of formality.
STYLE OF LETTER
Full Block Business Letter Components
The main characteristic of full block letters is that everything (except letterhead) is flush with left margin. Full block letters are a little more formal than modified block letter
Modified Block Style Business Letter Components
The main characteristic of modified block letter is that everything is flush with the left margin except heading, date, complementary close and signature.
Modified Semi-Block Style Business Letter Components
Modified semi block letters are same as modified block letters, except the paragraph are indented. Modified semi block business letters are a little less formal than other.
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